For over 60 years, Ernie Ball Slinky® strings have been the premier choice of musicians around the world. In 1962, Ernie Ball pioneered electric guitar strings by creating new recipes that would become the voice of Rock and Roll and inspire musicians for generations to come. Optimal for every playing style, Ernie Ball strings are manufactured in our Coachella, California factory from the finest materials using state-of-the-art winding technology while undergoing strict quality control standards.